Juan Gonzalez takes a look at how little love the Bronx is getting, despite being the home of the All-Star Game at Yankee Stadium on July 15. He reminds of us of Howard Cosell's famous words at the 1977 World Series: "Ladies and Gentlemen, the Bronx is burning." The least Major League Baseball could do, borough leaders say, is hold one significant All-Star week event in the resurgent borough. But they're getting the cold shoulder. Bill Aguado of the Bronx Council on the Arts says a group of Bronx nonprofit leaders wrote to MLB a year ago asking them to help the world see the new Bronx. All they got was a nasty reply ordering them to cease and desist using the term "All-Star," because it's trademarked.