The teens are part of “B’N Fit,” a year-round intensive fitness program run by Montefiore Medical Center and the Mosholu Montefiore Community Center that aims to help adolescents lose weight and embrace a healthy lifestyle.
This month, the program scored $20,000 from the Coca-Cola Foundation to expand its service — part of a $300,000 pot of funds that the beverage company gave out to organizations this year in the form of “Healthy Active Living” grants.
“This program is really a program that combines medical expertise with community service,” said B’N Fit Director Dr. Jessica Rieder, at a check presentation ceremony on Nov. 23.
“We want to provide the care that you really need, which is living a healthy, active lifestyle,” Rieder told the group of teens. “And this grant will help us do that even better.”
The B’N Fit after-school program currently serves young people between the ages of 12 and 21, and is made up of two parts: nutrition education classes followed by an hour-long exercise session.
B’N Fit directors say they plan to use the grant money to expand the reach of the program, designing additional services to get the participants’ families more involved.
“When the whole family is involved, the weight loss is even more successful,” said B’N Fit counselor Elicia Johnson-Knox, “because you can take these lessons home with you.”
The plan is to make the monthly “parents night” meeting a weekly occurrence, offer activities for younger siblings ages 5 and up, and offer childcare for children younger than that.
“It’s critical to the success of the program,” Rieder said. “If we all do it together, it’s easier.”
B’N Fit is one of 16 programs across the country to win grants from the Coca-Cola Foundation this year.
“Coca-Cola has always been committed to youth development, on a number of levels,” said spokeswoman Harriet Tolve, who said they received over 100 applications from New York organizations alone. Groups that had a family and community-oriented health angle were chosen over others, she said.
It’s been a tough few years for Coca-Cola and other soda companies in New York City, as a health conscious Mayor Bloomberg and the Health Department have waged a campaign against the sugary drinks in an effort to fight the obesity epidemic. Bloomberg is currently looking into banning sugary drinks from being purchased using food stamps.
Tolve was quick to point out that the Coca-Cola company produces more than just soda. The company is behind Dasani bottled water, for example.
“We provide a wide variety of beverages, so the consumer can have a wide variety of choices,” Tolve said. “Everything in moderation.”
--By Jeanmarie Evelly
Ed. Note: This article appears in the latest edition of the Norwood News. To learn more about the program, or to see if your child is eligible to participate, call (718) 920-2232.