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Tuesday, September 15, 2009

Soda With a Bronx Name


Nicholas D'Aragona, a long-time Belmont resident who now lives in Dutchess County, used to be in the olive oil and pasta importing business. That was until he and a partner decided to try something a little different. Their soda company, Bronx Pop, was born early this year.

“There’s never been a soda out of the Bronx before,” says a proud D'Aragona, who was offering free samples at Sunday’s Ferragosto celebration on Arthur Avenue.

Flavors include black cherry, root beer, lemon lime-ricky, and orange cream. According to D'Aragona, Bronx Pop is a “premium soda” – cane sugar is used instead of high-fructose corn syrup, there’s no caffeine, and the sodium content is low. The company's slogan: "Old Time Flavor, Old Time Taste."

"There is a lot of Bronx pride right now," says D'Aragona. "People are really starting to love the Bronx. I think the [Bronx Pop] branding is going to open a lot of doors."

He added: "I've put everything I have into this. I know I've got a winner, I just have to be patient."

The soda is brewed and bottled in New England, but D'Aragona hopes to one day open a plant in its namesake borough.

You can buy it at more than a hundred stores and restaurants in the Bronx and beyond. For more, here's Bronx Pop's Web site.

1 comment:

  1. Are there any stores that sell indiviual bottles?


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